Posted Mar 26, 2026
Bill Keenan
After graduating from RTA with the Best Production Award, I couldn’t find work during the recession of 1982. So, I pivoted and worked as a video tech in an ad agency. Before I knew it, I was a creative director, writing ads and managing creative teams. One of my most famous creations is the long-running, ‘It was a rainy day in Pizzaville’ radio campaign.
“I’ve since left advertising to pursue film and television projects. I started with a comedy short that premiered at TIFF and a feature film, Eating Buccaneers. But with the industry in such flux, I pivoted again and took one of my unproduced TV projects and turned it into a fictional podcast called Dying On Tuesday. Set in the late 1980s, this dark comedy is about an unscrupulous waterbed salesman who tries to cheat his fate when a beautiful psychic tells him he’s going to die in seven days.